
Okay, I admit it – I am a big, big Apple fan. I acquired my first Mac computer in 1996 and I’ve been worshipping at the shrine ever since. The Apple stuff just works. Unlike a certain other platform I could mention.
So I was curious to see that the UK’s Competition and Markets Authority (CMA) was consulting on widening fintech competitors’ access to Apple’s digital wallet.
There is a lot of technical stuff here – Near Field Communication (NFC) protocols which enable tap-to-pay, Secure Elements (SE) versus Host Card Emulation (HCE) etc etc – but fundamentally the issue comes down to one of consumer behaviour. If Apple played nicely, allowed a fintech HCE access on FRAND (fair, reasonable, non-discriminatory), and a fintech launched a competing wallet would consumers switch to using it?
Well, they would need some incentive. Perhaps the fintech could partner with (say) a Tesco or another grocer and offer extra Clubcard points? Mind you, the grocers have already tried their hand at banking and decided it wasn’t for them.
There are also some interesting arguments on incentives to corporate innovation. NFC was not an Apple invention – in fact, they were late to the party. But as so often they have packaged innovation brilliantly and are continuing to develop Apple Pay capabilities. How will any FRAND terms reward that innovation?
More fundamentally, is a competing wallet what we want? The EU has gone down the CMA route and Apple now offers EU fintechs access to its NFC capabilities. Vipps in Norway (already well used for Account to Account (A2A) payments) has launched a competing wallet, and hit 1m users – but to do so it needed to offer Visa and Mastercard on its wallet. Competition in the digital wallets market – even if successful – might not do much for any competition issues in the cards market.
Perhaps the good folks at the CMA have been reading Kierkegaard? “It is better to try something and fail than to try nothing and succeed”












